Operator dashboard
Last 90 days — is traffic profitable? Revenue, cost, margin, and the funnel that produces them. Numbers are realized (confirmed + paid); pending revenue is shown separately so it never inflates margin.
Profit & loss
Realized revenue
$670.00
$0.00 pending
Total cost
$82.00
$0.00 lead · $82.00 events
Gross profit
$588.00
Margin
87.8%
Target 30%
Volume & funnel
Leads
18
Calls
18
Connected
15
83.3%
Qualified
7
46.7% of conn.
Transfers
8
114.3% of qual
Payable / Sales
5 / 5
payable transfers · confirmed sales
Call dispositions
No answer
2
11.1%
Voicemail
0
0.0%
Bad number
0
0.0% · failed/busy
Not interested
2
11.1%
Per-unit economics & affordability
Revenue / lead
$37.22
Revenue / qual
$95.71
Cost / lead
$4.56
EPC
$83.75
8 clicked leads
Max affordable CPL
$26.06
@ 30% margin
Max affordable CPC
$58.62
@ 30% margin
Source performance
| Source | Leads | Calls | Qual | Xfers | Sales | Revenue | Cost | Profit | Margin | $/lead | Cost/lead |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Facebook - Health Lookalike | 8 | 8 | 3 | 3 | 2 | $302.50 | $14.00 | $288.50 | 95.4% | $37.81 | $1.75 |
| DR Inbound - Radio | 2 | 2 | 2 | 2 | 1 | $235.00 | $0.00 | $235.00 | 100.0% | $117.50 | $0.00 |
| PartnerCo Coreg Stream | 8 | 8 | 2 | 3 | 2 | $132.50 | $68.00 | $64.50 | 48.7% | $16.56 | $8.50 |
Campaign performance
| Campaign | Leads | Calls | Qual | Xfers | Sales | Revenue | Cost | Profit | Margin | $/lead | Cost/lead |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Medicare Advantage Q4 | 10 | 10 | 5 | 5 | 3 | $537.50 | $14.00 | $523.50 | 97.4% | $53.75 | $1.40 |
| ACA Open Enrollment | 8 | 8 | 2 | 3 | 2 | $132.50 | $68.00 | $64.50 | 48.7% | $16.56 | $8.50 |
Buyer performance
| Buyer | Xfers | Payable | Sales | Revenue | Reversed | Net |
|---|---|---|---|---|---|---|
| Apex Insurance Network | 4 | 2 | 2 | $525.00 | $0.00 | $525.00 |
| HealthShield ACA Brokers | 2 | 1 | 1 | $120.00 | $0.00 | $120.00 |
| Summit Final Expense Co. | 2 | 2 | 2 | $25.00 | $0.00 | $25.00 |
Recent leads
| Name | Origin | Status | Source | Created |
|---|---|---|---|---|
| Ashley Rodriguez | api_post | SOLD | PartnerCo Coreg Stream | 13h ago |
| Maria Chen | form | SOLD | Facebook - Health Lookalike | 13h ago |
| Brandon Lee | api_post | TRANSFERRED | PartnerCo Coreg Stream | Apr 17 |
| Susan Moore | inbound_call | SOLD | DR Inbound - Radio | Apr 17 |
| James Patterson | form | TRANSFERRED | Facebook - Health Lookalike | Apr 17 |
| Charles Taylor | inbound_call | QUALIFIED | DR Inbound - Radio | Apr 16 |
| Jessica Martinez | api_post | FALLBACK | PartnerCo Coreg Stream | Apr 16 |
| Linda Garcia | form | QUALIFIED | Facebook - Health Lookalike | Apr 16 |
| Tyler Anderson | api_post | CONTACTING | PartnerCo Coreg Stream | Apr 15 |
| Robert Williams | api_post | FALLBACK | Facebook - Health Lookalike | Apr 15 |
Recent calls
| Lead | Dir | Status | Dur | When |
|---|---|---|---|---|
| Ashley Rodriguez | outbound | completed | 145s | 13h ago |
| Maria Chen | outbound | completed | 145s | 13h ago |
| Brandon Lee | outbound | completed | 135s | Apr 17 |
| Susan Moore | inbound | completed | 145s | Apr 17 |
| James Patterson | outbound | completed | 135s | Apr 17 |
| Charles Taylor | inbound | completed | 125s | Apr 16 |
| Jessica Martinez | outbound | completed | 130s | Apr 16 |
| Linda Garcia | outbound | completed | 110s | Apr 16 |
| Tyler Anderson | outbound | no answer | — | Apr 15 |
| Robert Williams | outbound | completed | 130s | Apr 15 |