Operator dashboard
Today — is traffic profitable? Revenue, cost, margin, and the funnel that produces them. Numbers are realized (confirmed + paid); pending revenue is shown separately so it never inflates margin.
Profit & loss
Realized revenue
$300.00
$0.00 pending
Total cost
$0.00
$0.00 lead · $0.00 events
Gross profit
$300.00
Margin
100.0%
Target 30%
Volume & funnel
Leads
0
Calls
0
Connected
0
—
Qualified
0
— of conn.
Transfers
0
— of qual
Payable / Sales
0 / 2
payable transfers · confirmed sales
Call dispositions
No answer
0
—
Voicemail
0
—
Bad number
0
— · failed/busy
Not interested
0
—
Per-unit economics & affordability
Revenue / lead
—
Revenue / qual
—
Cost / lead
—
EPC
—
no click data
Max affordable CPL
—
@ 30% margin
Max affordable CPC
—
no click data
Source performance
| Source | Leads | Calls | Qual | Xfers | Sales | Revenue | Cost | Profit | Margin | $/lead | Cost/lead |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Facebook - Health Lookalike | 0 | 0 | 0 | 0 | 1 | $180.00 | $0.00 | $180.00 | 100.0% | — | — |
| PartnerCo Coreg Stream | 0 | 0 | 0 | 0 | 1 | $120.00 | $0.00 | $120.00 | 100.0% | — | — |
| DR Inbound - Radio | 0 | 0 | 0 | 0 | 0 | $0.00 | $0.00 | $0.00 | — | — | — |
Campaign performance
| Campaign | Leads | Calls | Qual | Xfers | Sales | Revenue | Cost | Profit | Margin | $/lead | Cost/lead |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Medicare Advantage Q4 | 0 | 0 | 0 | 0 | 1 | $180.00 | $0.00 | $180.00 | 100.0% | — | — |
| ACA Open Enrollment | 0 | 0 | 0 | 0 | 1 | $120.00 | $0.00 | $120.00 | 100.0% | — | — |
Buyer performance
| Buyer | Xfers | Payable | Sales | Revenue | Reversed | Net |
|---|---|---|---|---|---|---|
| Apex Insurance Network | 0 | 0 | 1 | $180.00 | $0.00 | $180.00 |
| HealthShield ACA Brokers | 0 | 0 | 1 | $120.00 | $0.00 | $120.00 |
| Summit Final Expense Co. | 0 | 0 | 0 | $0.00 | $0.00 | $0.00 |
Recent leads
| Name | Origin | Status | Source | Created |
|---|---|---|---|---|
| No leads in this window. | ||||
Recent calls
| Lead | Dir | Status | Dur | When |
|---|---|---|---|---|
| No calls in this window. | ||||