Operator dashboard
Last 30 days — is traffic profitable? Revenue, cost, margin, and the funnel that produces them. Numbers are realized (confirmed + paid); pending revenue is shown separately so it never inflates margin.
Profit & loss
Realized revenue
$370.00
$0.00 pending
Total cost
$82.00
$0.00 lead · $82.00 events
Gross profit
$288.00
Margin
77.8%
Target 30%
Volume & funnel
Leads
18
Calls
18
Connected
15
83.3%
Qualified
7
46.7% of conn.
Transfers
8
114.3% of qual
Payable / Sales
5 / 3
payable transfers · confirmed sales
Call dispositions
No answer
2
11.1%
Voicemail
0
0.0%
Bad number
0
0.0% · failed/busy
Not interested
2
11.1%
Per-unit economics & affordability
Revenue / lead
$20.56
Revenue / qual
$52.86
Cost / lead
$4.56
EPC
$46.25
8 clicked leads
Max affordable CPL
$14.39
@ 30% margin
Max affordable CPC
$32.38
@ 30% margin
Source performance
| Source | Leads | Calls | Qual | Xfers | Sales | Revenue | Cost | Profit | Margin | $/lead | Cost/lead |
|---|---|---|---|---|---|---|---|---|---|---|---|
| DR Inbound - Radio | 2 | 2 | 2 | 2 | 1 | $235.00 | $0.00 | $235.00 | 100.0% | $117.50 | $0.00 |
| Facebook - Health Lookalike | 8 | 8 | 3 | 3 | 1 | $122.50 | $14.00 | $108.50 | 88.6% | $15.31 | $1.75 |
| PartnerCo Coreg Stream | 8 | 8 | 2 | 3 | 1 | $12.50 | $68.00 | -$55.50 | -444.0% | $1.56 | $8.50 |
Campaign performance
| Campaign | Leads | Calls | Qual | Xfers | Sales | Revenue | Cost | Profit | Margin | $/lead | Cost/lead |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Medicare Advantage Q4 | 10 | 10 | 5 | 5 | 2 | $357.50 | $14.00 | $343.50 | 96.1% | $35.75 | $1.40 |
| ACA Open Enrollment | 8 | 8 | 2 | 3 | 1 | $12.50 | $68.00 | -$55.50 | -444.0% | $1.56 | $8.50 |
Buyer performance
| Buyer | Xfers | Payable | Sales | Revenue | Reversed | Net |
|---|---|---|---|---|---|---|
| Apex Insurance Network | 4 | 2 | 1 | $345.00 | $0.00 | $345.00 |
| Summit Final Expense Co. | 2 | 2 | 2 | $25.00 | $0.00 | $25.00 |
| HealthShield ACA Brokers | 2 | 1 | 0 | $0.00 | $0.00 | $0.00 |
Recent leads
| Name | Origin | Status | Source | Created |
|---|---|---|---|---|
| Ashley Rodriguez | api_post | SOLD | PartnerCo Coreg Stream | 12h ago |
| Maria Chen | form | SOLD | Facebook - Health Lookalike | 12h ago |
| Brandon Lee | api_post | TRANSFERRED | PartnerCo Coreg Stream | Apr 17 |
| Susan Moore | inbound_call | SOLD | DR Inbound - Radio | Apr 17 |
| James Patterson | form | TRANSFERRED | Facebook - Health Lookalike | Apr 17 |
| Charles Taylor | inbound_call | QUALIFIED | DR Inbound - Radio | Apr 16 |
| Jessica Martinez | api_post | FALLBACK | PartnerCo Coreg Stream | Apr 16 |
| Linda Garcia | form | QUALIFIED | Facebook - Health Lookalike | Apr 16 |
| Tyler Anderson | api_post | CONTACTING | PartnerCo Coreg Stream | Apr 15 |
| Robert Williams | api_post | FALLBACK | Facebook - Health Lookalike | Apr 15 |
Recent calls
| Lead | Dir | Status | Dur | When |
|---|---|---|---|---|
| Ashley Rodriguez | outbound | completed | 145s | 12h ago |
| Maria Chen | outbound | completed | 145s | 12h ago |
| Brandon Lee | outbound | completed | 135s | Apr 17 |
| Susan Moore | inbound | completed | 145s | Apr 17 |
| James Patterson | outbound | completed | 135s | Apr 17 |
| Charles Taylor | inbound | completed | 125s | Apr 16 |
| Jessica Martinez | outbound | completed | 130s | Apr 16 |
| Linda Garcia | outbound | completed | 110s | Apr 16 |
| Tyler Anderson | outbound | no answer | — | Apr 15 |
| Robert Williams | outbound | completed | 130s | Apr 15 |